Top 5 Beauty Retail Apps in Oceania Q1 2023

In the first quarter of 2023, the beauty retail app market in Oceania saw varied performance across the top five applications. Here's a detailed look at their performance metrics:

MECCA - Beauty Shopping experienced a fluctuating trend in weekly downloads, peaking at approximately 11.5K in the last week of January. Weekly active users saw a steady increase from 51.3K at the start of the quarter to around 61.8K by the end of March.

Sephora - Beauty Shopping showed an initial spike in weekly downloads, reaching 12.8K in the first week of January, followed by a gradual decline and another peak of 8.7K in the last week of February. Active users fluctuated but maintained a general upward trend, starting at 37.3K and ending the quarter at approximately 39.8K.

Adore Beauty | Shop Beauty Now had consistent weekly downloads, with a notable peak at 3.9K in mid-March. This app did not show significant changes in active users.

OLIVEYOUNG GLOBAL maintained a steady download rate, with minor fluctuations, reaching a high of 807 in the last week of February. Active users increased gradually from 1.7K at the start of the quarter to 2K by the end of March.

Think Dirty – Shop Clean saw a significant rise in weekly downloads, particularly in the second week of January with 789 downloads, and another peak of 907 in mid-February. Weekly revenue showed a notable increase, peaking at $122 in the last week of March. Active users also saw a notable increase, reaching 5.4K in mid-February.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.